Let’s get real about job boards. LinkedIn, Glassdoor, Indeed… They’re the first places that come to mind when you’re looking for a job, right? But here’s the issue: most of these boards are full of outdated or irrelevant listings. Worse, some are just flat-out scams designed to collect your data or your money. Even when the listings are real, many get so many applicants that they’re closed within hours. I’ve heard stories of companies receiving hundreds of applications within minutes of posting. They just can’t keep up with that kind of volume.
Job Boards Aren’t the Only Way—Try “Job Shopping” Instead
Here’s a shift in approach that can really make a difference: instead of being a passive job “seeker,” try becoming a “job shopper.” The difference? With job shopping, you go after companies and roles that actually excite you. Here’s how:
1. Create a Dream List: Make a list of companies you’d be thrilled to work for. Think about places that fit your skills, values, and career goals.
2. Go Straight to the Source: Instead of relying on job boards, visit the career pages on these companies’ websites. Companies often post open roles there before they ever hit the major job boards.
3. Build Relationships: Find people who already work in the roles or departments that interest you. Reach out for insights, advice, and maybe even a referral to the hiring manager.
Why Job Shopping Works So Well
Why doesn’t everyone use this approach? To be honest, a lot of people don’t want to put in the extra effort. They stick with the easy route of clicking “Apply” on job boards. But here’s a reality check: the success rate for online job applications is pretty dismal. Only about 1-3% of applicants get callbacks, which means 97% of applicants are essentially invisible.
On the other hand, job shopping sets you apart. By connecting directly with companies and making a personal impression, you’re putting yourself in front of people who can actually make hiring decisions. Instead of being one of 250 faceless applications, you’re a person with a name, a face, and a real interest in what they do.
How to Get Started
Stop wasting time scrolling through job boards that aren’t delivering. Take control by becoming a strategic job shopper. Start with a list of companies, reach out to your network, and submit applications through direct channels. Yes, it takes a bit more time and energy, but it’s so much more effective.
And hey, remember to check out our free resources on job searching. We’re here to help you make your next career move a successful one.
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